Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

Simple tips for effective marketing.

Knowledge is power when it comes to customer satisfaction.

Effective networking checklist.

Conducting a competitive analysis.

Turn complaints into outstanding service.

Do your sales staff spend more time on admin than sales?

Know what your customers want.

Sometimes you have to fire a bad customer.

Your customers won’t always tell you when they’re unhappy.

22 May 2026

New parents urged to claim Child Benefit for their baby now

One in three new parents are missing out on Child Benefit payments in their baby's first year, according to HMRC's figures.